a) One of the many ways media has contributed to candidate-centered presidential campaigns is covering a candidate's personal life and personality. By covering a candidate's back story and personal details, the media gives the public a feel for who a candidate is and where they come from. Sometimes the media plays a crucial role in how a candidate is viewed by the public by exposing scandals or embarrassing moments from their past. Likewise, the media can play a positive role in influencing the public opinion by portraying a candidate as like-able and friendly, a strong leader and spokesperson, and so forth.
b) Another way the media has contributed to candidate-centered presidential campaigns is through radio talk shows and television debates. By making such appearances, a candidate can discuss their views and goals publicly, and let the population know about their stance on certain political issues. They also gain name and face recognition, a key component of winning elections.
C) One way presidential candidates' use of the media has contributed to candidate-centered campaigns is by attention-getting. By taking advantage of media coverage, presidential candidates can draw more attention to their race and show the public who they are.
d) Another way presidential candidates' use of the media has contributed to candidate-centered campaigns is through seeking contributions. Candidates can use the media to make commercials and ads to get contributions from supporters.
(1999_1)In the 1990’s presidential election campaigns have become more candidate centered and less focused on issues and party labels. The change has been attributed both to how the media cover presidential campaigns and to how candidates use the media. Identify and explain two ways in which the media have contributed to candidate-centered presidential campaigns. Identify and explain two ways in which presidential candidates’ use of the media has contributed to candidate-centered campaigns.
Your answer should not include a discussion of presidential primary elections.
Your answer should not include a discussion of presidential primary elections.
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